#CulturePH - Shopee Supports Eco-Friendly Brands in Time for Earth Day
Every year, people celebrate Earth Day to raise global awareness and inspire millions of individuals to take action to protect the environment. As part of the international efforts to drive action among the community, Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, launched Shop Green to encourage Filipinos to support sustainable products through Shop Green, an online sale from April 19 to 25.
In 2015, the General Assembly adopted the 2030 Agenda for Sustainable Development, which listed responsible consumption and production, climate action, and sustainable cities and communities as part of the 17 Sustainable Development Goals (SDGs). However, most nations are still far from reaching these goals, with the Philippines ranked 99th out of the 166 countries in terms of progress towards achieving these objectives.
Committed to creating a sustainable future, brands like Klean Kanteen Philippines, Messy Bessy, and Unilever are pushing for sustainable operations and actively choosing to use organic materials as steps towards building a better and healthier planet. Therefore, Shopee launched its Shop Green campaign to support these brands in their advocacy for a more sustainable and eco-friendly lifestyle.
Klean Kanteen Philippines
At Klean Kanteen Philippines, environmental responsibility is an ongoing journey that involves constant research on how to source better and more eco-friendly materials. The brand’s mission is to create durable, versatile, and affordable products for its consumers, and encourage the switch to drinking bottles that are more environmentally sustainable. Klean Kanteen Philippines saw Shopee’s extensive growth as a testament to the platform’s commitment to innovate and adapt to changing consumer needs. Through Shopee, consumers can easily purchase their favorite Klean Kanteen bottles and join the movement to stop single-use habits.
According to Klean Kanteen Philippines, “We don't just make bottles. We create solutions for social change. We work hard to design durable, versatile and affordable products that can last a lifetime and replace mountains of single-use waste. Our partnership with Shopee allows us to tell our story and start important conversations with more consumers.”
Klean Kanteen Philippines is committed to donating 1% of their annual sales to organizations they believe in every single year.
Messy Bessy
Messy Bessy is a line of plant-derived home and personal care products. The social enterprise aims to change the world, one sustainable product at a time. By developing eco-friendly products made from organic ingredients, the brand creates sustainable livelihoods for Filipino students, at-risk youths, and abused young adults to help stop the cycle of poverty. All of their products make use of cleaning agents that are found in nature, such as deriving ethyl alcohol from sugar cane. Their surface cleaners, all-purpose scrubs, and liquid detergents also do not have harmful chemicals.
The company is growing at a rapid pace and there is a demand for more convenient access to their products. By partnering with Shopee, Messy Bessy was able to reach more buyers nationwide, especially those looking for affordable, easily accessible, and effective environmentally friendly products.
Krie Reyes-Lopez, CEO and Founder of Messy Bessy, said, “We believe that being mindful of the environment and its sustainability is important. Partnering with Shopee truly helped us expand our e-commerce business and allowed us to reach people nationwide. With Shopee’s coin cashback and free shipping promotions, our clients find it easier to purchase our refill bottles and this allows us to use less plastic bottles. Currently, we have collection points in our Metro Manila kiosks for these bottles since we are able to recycle and reuse them.”
Unilever’s Love Beauty & Planet
In 2019, Unilever brought its Love Beauty & Planet initiative to the Philippines, in line with its commitment to do small acts of love to make consumers and the planet a little more beautiful, everyday. With Shopee, Unilever could reach more consumers, convincing them to be more eco-friendly and pro-planet with their products. Shop Green is aligned with Love Beauty & Planet’s purpose of enabling consumers to do more for themselves and the planet by providing a convenient platform to make more sustainable choices when purchasing products.
Isab Galang, Assistant Brand Manager for Love Beauty & Planet, Unilever Philippines, said, “Shop Green sheds light on how easy it can be to do more for the planet. Being a part of this campaign solidifies our brand’s commitment for a better, greener and more sustainable planet. Through this initiative, Love Beauty & Planet can reach more Filipinos and help them create #smallactsoflove with just one click.”
Shoppers can also look forward to brands like Forever 21, P&G’s Herbal Essences, and Colgate-Palmolive. To enjoy more discounts on your eco-friendly purchases, you can top up with ShopeePay and get free shipping with a minimum spend of ₱199, while getting 8% cashback with a minimum spend of ₱1,000.
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