#TravelPH - Emirates invests over $2 billion to improve the on-board customer experience.
Emirates, which prides itself on the tagline "Fly Better," is spending over US$ 2 billion to improve the in-flight passenger experience. This includes a large effort to upgrade over 120 aircraft with the newest interiors and a variety of additional service improvements commencing in all cabins in 2022.
"While others respond to industry pressures with cost cuts, Emirates is flying against the grain and investing to deliver ever better experiences to our customers. Through the pandemic we’ve continued to launch new services and initiatives to ensure our customers travel with the assurance and ease, including digital initiatives to improve customer experiences on the ground. Now we’re rolling out a series of intensive program to take Emirates’ signature inflight experiences to the next level," said Sir Tim Clark, President of Emirates Airline.
"Emirates is going against the tide and investing to give our consumers ever-better experiences while others in the business are cutting costs. We have kept introducing new services and activities throughout the pandemic to ensure that our clients fly with confidence and ease, including digital initiatives to enhance customer experiences on the ground. We are now implementing a number of rigorous programs to elevate Emirates' distinctive inflight experiences "said
Emirates' most recent initiatives include improved dining options, a brand-new vegan menu, a "movie in the sky" experience, improved cabin interiors, sustainable selections, and a generous attitude toward the small details that make travel unforgettable.
Starting from August, Emirates’ passengers can look forward to:
New Menus, New Inspirations: To create and offer the best fine dining experience in the sky, a world-class catering team, an award-winning team of chefs, and a wide range of suppliers have been brought together. On a few Emirates flights, First Class passengers will be treated to new menus that include meals like roasted duck breast with orange thyme jus, steaming broccolini, and fondant potatoes as well as pan-fried salmon trout with moqueca sauce and creole rice. On September 1st, new meals will also be available at Business and Economy.
Purposefully Vegan Choices: In order to satisfy the increasing number of customers living this conscientious lifestyle, Emirates' new vegan menu was thoughtfully chosen. Handcrafted gourmet meals like pan-roasted king oyster mushrooms, flavorful jackfruit biryani, and sliced kohlrabi adorned with burnt orange will appeal to vegans and anyone else interested in a great and nutritious plant-based supper. Desserts are a delectable affair, with options like chocolate truffle cake with hazelnut, pistachio, and gold leaf or a dessert of green grapes topped with candied rose petals, vanilla custard, and a berry compote sparkling with yuzu pearls. In all cabin classes, vegan meals can be ordered in advance.
The Champagne and Caviar Experience: Emirates' First Class service, which has traditionally set the bar high for customer satisfaction, has improved in 2022. As part of the "dine on demand" service, customers can now enjoy endless servings of Persian caviar with a fine glass of the renowned Dom Perignon vintage champagne. The only airline with an exclusive deal to provide the upscale brand onboard is Emirates.
Cinema in the Sky: When ordering movie snacks, First Class passengers may make a special movie moment on board while watching one of the 5,000 channels on Emirates' ice inflight entertainment system. The on-demand theater snack menu features scrumptious favorites like lobster rolls, juicy sliders, edamame, and salted popcorn. All travelers can also create their own ice experiences by browsing and choosing movies or TV shows in advance on the Emirates app. These selections can then be synced to ice when they board, optimizing the convenience of the journey.
Farm to Fork - Sustainable Supply Chain: Customers of Emirates may start munching on fresh greens from Bustanica, the largest vertical farm in the world and a recently completed US$40 million joint venture investment through Emirates Flight Catering, as soon as their flights leave Dubai. In order to provide the freshest produce on board, Emirates is continuing to invest in sustainable operations and supply chains by looking for local food suppliers and farms whenever possible.
Specialized Hospitality Training for Cabin Crew: The Emirates Hospitality strategy was developed in collaboration with Ecole hôtelière de Lausanne, one of the best schools in the world for hospitality management. The intensive training sessions for the Emirates Cabin Crew's four service pillars—Excellence, Attentiveness, Innovation, and Passion—have already started.
Upgraded Cabin Interiors in all Classes: The largest investment will go into a major and record-breaking interior restoration of the fleet of aircraft, which will include installing new or reupholstered seats, new paneling, flooring, and other cabin amenities. Every cabin class on Emirates will receive an upgrade, and additional Premium Economy cabins will be installed. As the only airline in the region to provide this cabin class, Emirates will have a total of 120 aircraft after the refurbishment, all of which will have improved interiors and amenities. Planning work and trials have started in earnest with the first aircraft expected to arrive at the Emirates Engineering Center for refit in November.
Additionally, Emirates confirms there will be more announcements about new products and services in the near future.
More details on Emirates' refreshed dining experience here.
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