#FoodPH - TIME FOR SOMETHING UNEXPECTEDLY SMOOTH: NEW HEINEKEN® SILVER LAUNCHES IN THE PHILIPPINES

Heineken® has introduced Heineken® Silver, its newest brewing innovation, a smooth, approachable, and easy-to-drink beer that offers Filipino beer drinkers a premium option that is actually created for today's social gatherings.

Heineken Silver is a smooth, easy-to-drink, refreshing beer that goes well with Filipino tastes and drinking culture. 

Following in the footsteps of the brand's iconic original, Heineken® Silver is brewed by seasoned master brewers using exquisitely simple, natural ingredients, such as Heineken's famous A-yeast and high-quality pure malt, as well as sustainably sourced barley that helps HEINEKEN further its larger commitments to Brew a Better World.

A special brewing procedure guarantees that every bottle has the ideal flavor ratio, producing a smooth, less bitter Heineken® Silver taste.

In order to gain first dibs on the brewer's new beer, HEINEKEN Philippines, under the direction of its Country Manager Michael Vainio, assembled celebrities, significant partners, and media representatives at The Fifth at Rockwell in Makati City. Actor and TV personality KC Montero and radio host Tony Toni presided over the main event, while one of Manila's top DJs, Mars Miranda, handled the after-party.

Vainio said, “At Heineken®, we are always looking to bring products to the market that match the needs of our consumers. With the changing drinking culture within the Philippines, we are seeing drinkers wanting a beer that matches the smooth and easy to drink moments, that allow them to enjoy and celebrate time with friends and family. Heineken® Silver has been perfectly designed for these moments, delivering a smooth and easy to drink beer that can be enjoyed in a variety of different settings, where people come together to celebrate real and fun connections together.” 

Heineken® Silver is available for purchase for 18 years old and up in both on and off-trade retail channels. It comes in 330ml cans and bottles as well as 500ml cans.

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