#CulturePH - Busog ka na, tumulong ka pa! Mang Inasal supports farmer livelihood initiative

Have you ever given any attention to the components that go into making that succulent, savory, and mouthwatering Chicken Inasal? Where exactly does Mang Inasal get it from?

Head of the Mang Inasal Business Unit Mike V. Castro stated that "every Chicken Inasal order supports to the livelihood of smallholder farmers under the Farmer Entrepreneurship Program (FEP) of the Jollibee Group Foundation (JGF)". This is due to the fact that fresh ginger, one of several all-natural ingredients needed to produce the marinade for our renowned Chicken Inasal, is supplied by FEP farmers.

A multi-awarded program called FEP equips smallholder farmers with the mechanisms and leadership abilities they need to jointly market their produce to institutional purchasers like Mang Inasal, generating more and stable income.

“There are many barriers that our farmers face today in getting their crops to markets and suppliers,” Castro added. “By purchasing directly from farmers, Mang Inasal is able to support our farmers and uplift them, so they have more opportunities to earn and become entrepreneurs themselves.”

The group supplying ginger to Mang Inasal is the AGAP Farmers’ Association. It has 37 ginger farmers from three clusters who used to sell their vegetables on their own and struggled to find a stable market.  

With JGF and its partner Ahon sa Hirap Inc. (ASHI), farmers from Laguna and Rizal learned to work together as clusters and produce ginger that adheres to the quality standards set by an institutional market like Mang Inasal.  

In 2021, their first year as Mang Inasal suppliers, the farmers delivered 22% of the company’s requirements for the year.  

Vicente Bojawe, 58, is one of the farmers under AGAP. “Noong una, malaking hamon sa amin ang magdeliver sa malaking market kasi maraming training at kulang kami sa experience. Sa tulong ng Jollibee Group Foundation at ASHI, nagkaroon kami ng guide at ngayon ay natupad na ang pangarap namin namakapag-deliver sa Mang Inasal (At first, it was a big challenge for us to deliver to a big market as we needed training and welacked experience. Through Jollibee Group Foundation and ASHI, we received guidance and achieved our dream of delivering to Mang Inasal),” he shared. Vicente’s increased earnings helped him build his house and invest more in his farm. 

So next time you find yourself craving for a hearty, “Ihaw-Sarap” meal, don’t hesitate to visit your nearest Mang Inasal branch and order the Chicken Inasal meal.

 Continue to support our farmers by ordering Mang Inasal’s Chicken Inasal meal via dine-in, takeout, or delivery via the Mang Inasal Delivery App, http://manginasaldelivery.com.ph/, GrabFood, and foodpanda.

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