#CulturePH - MOUNTAIN DEW showcases surf inspired pieces for Siargao’s recovery
Super Typhoon Odette devastated the island of Siargao on December 16, 2021, causing damage to both the infrastructure and way of life. Through Project Re-Dew, BBDO Guerrero and Mountain Dew Philippines, both of which are recognized for promoting the spirit of exploration, teamed up with ReMaker Space and Rise Siargao to rehabilitate communities and boost island tourism.
Project Re-Dew: Scrapboards is an initiative in design that upcycles old Mountain Dew PET plastic bottles into a glue that bonds leftover wood from the typhoon's devastation to make Scrapboards—symbols of Siargao's resiliency and hope. Since the island was reopened to tourism, the first Scrapboards made their debut as awards for the first local surfing contest.
Five more full-size surfboards in the shape of Scrapboards were made in honor of the forthcoming anniversary of super typhoon Odette, with each one being inspired by a well-known Siargao site.
A gallery event was conducted on December 9 at the Astbury in Makati to present all the objects that had been manufactured as part of the project and to showcase and turn over all the design elements. The gallery also showed the video "New Religion - A Life of Ocean" by director Gaps Sabuero, as well as pictures by photographer Pilar Bonnin, who has bases in Manila and Siargao.
“Mountain Dew is honored to have worked with ReMaker Space and Rise Siargao for this project. This initiative has allowed us to meaningfully contribute to the recovery of a nature paradise and one of our country’s most popular adventure playgrounds, while staying true to our brand promise of fuelling crew adventures.” says Gutzee Segura, PepsiCo’s CSD Marketing Lead in the Philippines.
“We really appreciated the concept of these Re-Dew Scrapboards because they are made from upcycled materials like plastic bottles and scrap wood that would be otherwise left to waste. It intermarries the idea of hope and sustainability for coastline communities like Siargao.” says Jhet Discher, Project Manager from ReMaker Space.
“The creatives were inspired by the beauty and spirit of Siargao. We wanted to use design to honor the surfing community’s story of recovery. We’re grateful for the opportunity to have worked with our partners at Mountain Dew, who share the same passion for supporting all kinds of adventure and creativity for good.” says Nikki Sunga, Creative Director at BBDO Guerrero.
The Scrapboards, fins, and other surf-inspired pieces were handed over to Rise Siargao – an NGO that helps rebuild homes for victims of super typhoon Odette, and ReMaker Space— a facility that uses upcycling machines on recovered plastic wastes for sustainable solutions.
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