#CulturePH - CHILL invents the Venting Machine with BBDO GUERRERO

Valentine's Day is well recognized to evoke strong emotions in Filipinos. Some may be motivated by positive feelings, but many may be driven by frustrating and isolating—yet undoubtedly relatable—experiences. The Venting Machine was created because there are times when speaking it out loud is the greatest way to deal with all the stress surrounding Valentine's Day.

Chill is a 5% alcoholic beverage from Universal Robina Corporation (URC). The brand and BBDO Guerrero recently collaborated to give everyone a safe place to vent about Valentine's Day. On February 11 and 12, the machine was installed on one of Manila's busiest shopping streets.

The Venting Machine is a 16-foot-tall booth in the shape of a Chill can. Inside the Venting Machine were three activities, screaming, punching, and a slicing game. 

A Chill can was dispensed after completing the chosen activity and participants can share a photograph on social media. Hundreds of people were able to participate in the two-day weekend event.

"We wanted to connect with young Filipinos (within the legal drinking age) by offering them a drama-free moment this Love month. We created the venting machine to give them an avenue to have fun and just chill." says Mian David, URC’s Chief Marketing Officer. “That’s what Chill is all about – it offers a laid-back drinking experience for people who want to just relax and unwind.”

Karen Go, General Manager at BBDO Guerrero, said: “Younger Filipinos love to creatively express their feelings. Congratulations to our partners at Chill for their successful event and we are excited to see how we can elevate them further.” 

Chill is a hard seltzer drink that contains real fruit extract, no added sugar, and 5% alcohol—the same alcohol content as beer, but with a more refreshing, fruity taste. Chill currently comes in three different flavors – Lychee, Red Apple, and Lemon Lime. 

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