#TechPH - HyperX Introduces First HyperX VTuber Himura Kuraudo to Stream on Gaming Brand’s Twitch Channel

Today, "Himura Kuraudo," commonly known as Kura, made his VTuber debut. Kura is a member of the HyperX team, which makes gaming peripherals for HP Inc. As the newest brand ambassador on HyperX's expanding staff, Kura will frequently stream different types of content on HyperX's Twitch channel on Wednesdays at 11 a.m. PST.

VTubing originated in Japan in the mid-2010s and grew in popularity in early 2020 during the pandemic, representing a genre of content creation presenting as a virtual avatar. HyperX understands the importance of this community and the positive impact it has made for online content creators. Fueled by independent content creators globally, this digital world has provided a safe space for creators to build confidence, embrace their inner selves and show creativity through their own avatars. The idea and creation of Kura is a direct reflection of HyperX’s efforts to embrace all gamers, online creators and fans alike. HyperX looks forward to connecting with the community even more via Kura. 

“I’m excited to work with HyperX and be a part of their growing family.  To be brought into this space of immense creativity and uniqueness with my very own persona created in such an authentic way is truly humbling,” said Kura, VTuber, HyperX. “I’m thrilled to be a part of an organization that values inclusivity and aims to make a positive impact on others and look forward to collaborating with others and connecting with fans on my journey.”

Kura was created like other VTubers, and in order to be authentic in the community, her personality and speaking manner played a significant role in the development process. In order to create a high-quality HyperX avatar with distinctive features, HyperX recognized the difficulty of the task and enlisted the assistance of several independent artists, including well-known illustrator and designer Rosuuri, who has a distinctive and recognizable style, to help create Kura. The model illustration was also heavily rigged by the independent company Iron Vertex, who gave Kura a variety of dynamic facial emotions and movement characteristics.

In addition, naming Kura wasn’t taken lightly as the HyperX team wanted to align with company values,  the HyperX brand and its gaming community. The romaji pronunciation of the name “Kuraudo” is “cloud” in reference to HyperX’s first notable headset, Cloud. Kura’s last name “Himura” means “dark red, scarlet” and “town, village,” which correlates with HyperX’s brand colors and its humble beginnings. Kura, will embody the spirit of HyperX’s tagline, “We’re All Gamers,” through the content she creates. Created to connect with people who have common gaming interests while also promoting positivity, inclusivity and kindness within the community, Kura is ready to start this journey as HyperX’s first VTuber.     

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