#FitnessPH - Gear up for a healthier life with the country’s biggest cycling festival Pru Life UK's PRURide PH is back!

As part of its campaign to encourage Filipinos to adopt a better lifestyle through cycling, the nation's largest cycling festival, PRURide Philippines, is returning. 

The 175th anniversary celebration of Prudential, which includes its 100 years in Asia, is marked by this year's PRURide Philippines, which will take place on May 21 in Clark and May 28 in Cebu. Pru Life UK had the ceremonial fun ride through Bonifacio Global City with its staff, agency personnel, and partners from the public and commercial sectors to announce this event and celebrate life for better health and wellness.

PRURide Philippines 2023 is bigger with the participation of its official advocates Gretchen Ho, Kim Atienza, and Zoren Legaspi; cycling content creators Ger Victor, Darlings Levi & Sara, Jeno Cuenco and Ian Austria; and Pru Life UK’s health champions Miguel Reyes, Montini De Guzman, and Aless Castañeda.

“PRURide Philippines 2023 is about celebrating life and riding together with Filipinos and families for better health and wellness. Filipinos can continue to count on Pru Life UK to have access to many customer-centric health protection and wealth offerings to help them get the most out of life,” says Eng Teng Wong, President and Chief Executive Officer of Pru Life UK.

Fun activities await cyclists at PRURide PH 2023 in May

The trip will be split into two parts this year, one in Clark and one in Cebu, both of which are open to families and will have kid-friendly activities. This year's cycling festival will be bigger and more spectacular.

Cycling enthusiasts from Visayas and Luzon can participate in the Gran Fondo, a timed, safe ride that covers distances between 30 and 100 kilometers. The Gran Fondo 100 follows the same course as professional riders, whereas the Gran Fondo 30 is best for beginners. The Gran Fondo 60, which uses a shortened version of the 100's format, is open to those seeking a moderate challenge.

Professional and amateur cyclists can also be part of the free Virtual PRURide PH, a 175K virtual race happening on May 21 in Clark and May 28 in Cebu. The cyclist finishing with the best time will be declared this category’s winner.

The Family Fun Ride is a 5K cycling activity for groups, while the Kids Cup is a fun and friendly race for children. PRURide PH 2023 will end on a high note with a free concert by a top OPM band both in its Clark and Cebu legs.

“The pandemic has shown us how important health is for ourselves and our loved ones. We invite Filipino families to take the first step to a healthier lifestyle by cycling with us in Clark and Cebu for a bigger and better PRURide Philippines this year,” says Allan Tumbaga, Executive Vice President and Chief Customer and Marketing Officer of Pru Life UK.

Registration for PRURide PH is now open. The registration fee across all Gran Fondo distances is P1,000. All participants will receive a PRURide PH 2023 jersey, and all finishers will take home a finisher medal.  To join, please visit prulifeuk.com.ph/en/pruride2023.

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