#CulturePH - AN ‘80S TERRACE LEGEND, THE CLASSIC PUMA PALERMO OG IS BACK

The Palermo, a terrace classic and a shoe that honors the coastal city of the island of Sicily, is making a comeback thanks to PUMA.

The Palermo OG will now formally return after being teased by PUMA collaborator and ambassador Dua Lipa earlier this year. This legendary low-top first appeared in football stadiums in the 1980s, when it quickly became popular with spectators on the terrace.

The original blue-and-white color scheme of the shoe is featured on PUMA's 2023 bring-back, along with a retro T-toe construction, a vintage gum sole, and the sneaker's trademark tag with gold PUMA lettering. Last but not least, the heel of the shoe features the PUMA cat logo. 

The Palermo was originally part of a special series of sneakers created by PUMA that paid homage to some of Europe’s most famous capitals, including London, Oslo, and many more. Part of PUMA’s storied history, to this day, the Palermo’s unmistakable DNA evokes a deep sense of football nostalgia.

As a tribute to the shoe’s Sicilian namesake, the upcoming August drop includes two additional colorways, featuring vibrant schemes inspired by Palermo’s iconic fruit vendors, known locally as fruttivendolo.

The PUMA Palermo OG is exclusively available starting July 18 at the newly opened PUMA L2 Main Wing Shangri-La and on PUMA.com. 

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