#CulturePH - NEW Safeguard White Camellia introduces #ShowerSaya at the country's biggest floral festival
Who would have thought that something as serious as germ protection could actually be fun? The Philippines' #1 antibacterial soap, Safeguard, brings #SafeguardShowersaya to Filipino families with its latest offering, the NEW Safeguard White Camellia!
Demonstrating to moms and families an enjoyable way to uncompromising germ protection, the NEW Safeguard WHITE CAMELLIA blossomed at this year’s Panagbenga Festival, hailed as the country’s biggest annual floral festival. With a float that showcased the brand’s biggest innovation yet, Safeguard captivated over 32,000 spectators, more than 300,000 Baguio residents, and millions of online viewers who joined the ShowerSaya through the event’s livestreams.
“Launching Safeguard White Camellia at the Panagbenga Festival, the country's largest and most festive floral festival, is truly serendipitous,” says Jus Nuque, Safeguard Brand Director. “We take immense joy and pride in bringing Safeguard White Camellia, our biggest innovation in years, into every Filipino home, elevating antibacterial soaps with its soft skin feel protection and long-lasting scent. Mothers will discover that the soap they have adored for years not only protects their families from germs but now also provides an indulgent, enjoyable bath experience for the whole family.”
Safeguard White Camellia features an upgraded soap formula infused with Camellia flower extracts, providing us not only with the germ kill protection we need and have come to expect from the brand, but also soft skin feel that we'll love! Truly, with Safeguard White Camellia’s #SoftSkinProtection, never again will we have to choose between protecting our family from germs and having beautifully soft skin.
The Flower of the Festival
All eyes at this year’s flower parade were on the #SafeguardShowerSaya float, which reigned as the BEST FLOAT (1st Runner Up) under the Medium Float Category, besting 30 other brands across different industries. A bathtub and shower delicately wrapped in white and blue flowers, the float was a unique articulation of the ShowerSaya experience which only Safeguard White Camellia can deliver. Atop the floral bathtub were Ms. Baguio 2022, Ghenesis Latugat, and Baguio-based Internet mom, Joan Rizalino, to help spread the #SafeguardShowerSaya vibe along the way.
The float parade ended at Melvin Jones Grandstand where #SafeguardShowerSaya stations were set to welcome thousands of festival goers. Bringing delight to moms and their families, each station offered fun game mechanics to discover the #SoftSkinProtection of the NEW Safeguard White Camellia. To add to the fun, participants had a chance to win not one, not two, but up to FOUR packs of Safeguard White Camellia for FREE.
Since the #SafeguardShowerSaya stations first opened, the fun never stopped. The lines of happy and excited moms and families at the booth never wavered. Hundreds got to groove to the ShowerSaya dance and enjoy special Safeguard gift packs at the ABS-CBN Karavan held last March 1. More than flowers, it was smiles and laughter that blossomed most at the #SafeguardShowerSaya festivities in Baguio!
ShowerSaya in Baguio and Beyond
The fun didn’t stop in Baguio. The craze of #SafeguardShowerSaya continues online with over 11 MILLION in engagement (as of writing)! Those who joined the ShowerSaya festivities couldn’t wait to show-off the #SoftSkinProtection of the new Safeguard White Camellia to their TikTok followers.
Famous Tiktokers like Panginoon ng Kababawan, Ychan Laurenz, and Devi Descartin also shared their shock of delight upon discovering the unexpected truth about germ protection—that with Safeguard White Camellia, it can actually be fun!
Kaya ano pa ang hinihintay niyo? Maki-#SafeguardShowerSaya na dahil siguradong enjoy ang buong pamilya with the NEW Safeguard WHITE CAMELLIA! Now available sa inyong suking tindahan!
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