#TechPH - Eastern Communications Spearheads Digital Transformation Through ICT Enablement Sessions
Digitalization has become the cornerstone of growth for businesses in the Philippines. According to the International Data Corp. (IDC), Information Communication Technology (ICT) services spending in Asia-Pacific reached $1.3 trillion in 2023. Eastern Communications, the Philippines’ first telecommunications provider, is now leading the integration of ICT solutions in the country to fuel economic growth and entrepreneurship in the digital era.
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| Eastern Communications Product Manager Jovee Gecha discusses ICT trends at the 2024 Access Eastern run in Clark Pampanga. |
While the IDC also reports a growing regional dependence on emerging technologies, with an average projected growth of 4.6% until 2027, the Philippines faces challenges. The United Nations' ICT Development Index shows the country scoring 65 out of 100, which falls below the global average (72.8) and ranks third lowest in Southeast Asia.
This data underscores the critical need for Eastern Communications to address these gaps by enhancing ICT literacy and expanding its network reach to bridge the digital divide for Filipinos.
Tailored Solutions for Diverse Needs
Eastern Communications understands that businesses in the Philippines vary significantly in size, scope, and requirements. Therefore, it has developed a range of ICT solutions that cater to the unique needs of each enterprise. From small startups to large corporations, Eastern provides comprehensive services designed to optimize operations through boosting efficiency and innovation.
“Empowering businesses beyond internet connectivity, we're elevating Eastern Communications' role to a managed services provider across various industries. This year, we're committed to delivering comprehensive ICT solutions that streamline operations and empower Filipino entrepreneurs to thrive in today's digital era," said Eastern Communications' AVP & Head of Marketing Jed Estanislao.
Eastern's Network Solutions offers seamless access points that are adaptable to any business setting. By having network tools equipped with cutting-edge security features like the Secure Access Service Edge (SASE), Security Service Edge (SSE), Software-Defined WAN (SD-WAN), and Managed Endpoints, businesses can operate confidently, knowing their networks are safeguarded against evolving threats. The company was recently recognized by Cisco as its Top SMB Partner, highlighting its dedication and expertise in delivering innovative Cisco solutions to small and medium-sized businesses.
With cyber threats rising, Eastern's Cyber Defense Suite provides innovative security solutions integrated into connectivity solutions, such as its DDoS Protected IDS & Zero Trust Network Access, and offers more advanced security options through Point Solutions and Eastern as a Managed Security Service Provider (MSSP).
Eastern Communications was recently granted Sophos’ Platinum Partnership status, becoming the first telco provider in the Philippines to receive this honor in May 2024. This achievement highlights its pivotal role in driving sales for Sophos' hero products, including XGS Firewalls and Endpoint Security, underscoring its commitment to delivering cutting-edge technologies to safeguard businesses against evolving cyber threats.
Eastern Cloud services cater to the varying needs of remote work environments. Innovations include cloud-hosted infrastructures, development platforms and testing environments, business continuity, and backup solutions, enabling businesses to operate seamlessly and securely from anywhere.
Continuing its vision to position the Philippines as a regional hyperscale hub, Eastern has enhanced its Data Center Services. Offering hyperconverged infrastructure, hyperscale colocation, and partnerships with industry leaders like Huawei and Asus, Eastern ensures optimal performance and reliability. Multi-tenancy options further maximize resource utilization, making Eastern's Data Center Services a cornerstone for businesses' digital infrastructure.
Access Eastern: Bridging the Digital Divide Across the Islands
Recognizing the importance of inclusivity in the digital age, Eastern Communications extends its reach to regional cities through its “Access Eastern” thought leadership runs. Starting in May 2024, these initiatives will cover key locations such as Clark, Laguna, Cavite, Baguio, Dumaguete, and more areas to follow. By engaging with businesses in regional hubs, Eastern Communications aims to bridge the digital divide and ensure that all enterprises, regardless of location, have access to transformative ICT solutions.
Through its tailored ICT solutions, strategic partnerships, and commitment to sharing its valuable expertise, Eastern Communications is not only fuelling the growth of businesses but is also building a culture of digital empowerment for Filipinos. As businesses continue to navigate the complexities of the digital era, Eastern Communications remains a trusted “Partner in Progress,” empowering them to thrive in an increasingly interconnected world.
Empowering Filipinos Through Education and Thought Leadership
Beyond offering cutting-edge ICT solutions, Eastern Communications recognizes the importance of knowledge democratization in driving digital adoption among businesses. In line with this vision, Eastern Communications is set to launch pocket ICT Enablement Sessions and its biggest thought leadership event of the year entitled, “Transcend Technology Summit: Forging the Future of Business."
Eastern's ICT Enablement Sessions, featuring industry leaders from Huawei, Fortinet, and Cisco, aim to equip businesses with crucial digital transformation knowledge about Network Solutions, Cybersecurity, Cloud Solutions, and Connectivity.
Scheduled for launch in the second half of the year, these initiatives represent Eastern Communications' most significant thought leadership events to watch out for. By partnering with tech industry leaders and experts, Eastern aims to empower Filipino businesses nationwide, providing them with the tools and knowledge needed to thrive in their respective industries and regions.
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