#FoodPH - A New Era of American Comfort Food: Buffalo's Wings N' Things Flagship Store Opens
Buffalo’s Wings N’ Things (BWNT) marks a new milestone with the opening of its flagship store at the Mall of Asia Arena Annex Building (MAAX Building) – a reimagined concept that enhances the American comfort food dining experience in the Philippines. More than just another location, this flagship branch represents a bold evolution for the brand, driven by their commitment to customer-centric innovation.
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| Buffalo’s Wings N’ Things opens its first flagship store in MAAX led by from left to right: Vice President for Business Development and Franchising of G2G All Spice Eatery Group, Inc. Petter Danila, Vice Chairperson of G2G All Spice Eatery Group, Inc. Chef Max Lee, SM Group Representative Cynthia Clarin, and President of G2G All Spice Eatery Group, Inc. Rommel Ng |
BWNT has always been known for its mouthwatering wings, but its new store is set to offer so much more. The restaurant group has crafted an immersive space that combines upgraded aesthetics with a menu that caters to diverse tastes.
“We always listen intently to our customers, and the flagship is our way of making them feel that we understand what really matters to them — great food, memorable experiences, and a welcoming space. We’re thrilled to showcase this new concept, which will serve as a blueprint for our future growth,” said Rommel Ng, President and Co-Founder of Buffalo’s Wings N’ Things.
Reimagining the most enjoyable flavor experience
BWNT’s flagship store at the MAAX brings a heightened level of dining through a variety of aesthetic enhancements and exclusive menu selections. Guests can enjoy a revamped atmosphere designed to feel both familiar and fresh, with new design touches that encourage socializing, relaxing, and fully enjoying the moment.
This carefully curated aesthetic creates an immersive dining experience where guests can savor their food in a modern, inviting space.
The menu also goes beyond BWNT’S usual selection, adding a special cocktail menu available only at this location. These beverages are crafted to pair perfectly with the brand’s signature flavors, elevating the dining experience and offering guests a fun and refreshing way to enjoy their meals.
By staying true to what customers love while integrating new and exciting elements, BWNT is offering a dining experience that’s bigger and better. This new concept reflects the brand’s dedication to its community, and to delivering what customers have been asking for: authentic, affordable American comfort food in a setting designed for today’s diners.
“The flagship store represents our growth and our commitment to evolving with our customers. It’s an exciting step forward for us as a brand, and we can’t wait for everyone to experience it,” added Ng.
A legacy of growth and innovation
Since its founding in 2009, BWNT has grown from a small diner spot in Ortigas Home Depot to a beloved household name for American comfort food across the Philippines. It started as a humble wings joint and has now evolved into a brand with branches nationwide, each known for serving authentic signature flavors that are more accessible to every Filipino.
Last year, the company transitioned from its original founding partners to new ownership under G2G All Spice Eatery Group, Inc. The restaurant group’s vision is to enhance the Filipino dining experience through a diverse array of exceptional dining concepts. Guided by a commitment to the community, quality, and the continuous pursuit of excellence, they aspire to help elevate the standards of the Food and Beverage industry. G2G All Spice Eatery Group, Inc aims to do so by bringing in two new international brands into the country – Dickey’s BBQ Pit and Rangoon Ruby, to complement Buffalo’s Wings N’ Things.
The new Buffalo’s Wings N’ Things at the Mall of Asia Annex (MAAX) building stands as an exciting launching pad for this new era in the company’s storied history and another phase of BWNT’s expansion and innovation, paving the way for more exciting developments to come.
“We’re grateful for the past 15 years, and this new store is a testament to our continued commitment to providing the best tasting, most enjoyable dining experience with superior value, any day of the week,” Ng remarked.
To celebrate its grand opening, BWNT is inviting everyone to visit the flagship store at the MAAX and experience the new concept firsthand. For more information and updates, follow BWNT on Instagram, Facebook, and Tiktok.
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