#CulturePH - Elevating Customer Experiences: RLC Residences Partners with Salesforce for a Seamless Journey

Exciting news from RLC Residences, the residential arm of Robinsons Land! They’ve just announced a game-changing partnership with Salesforce, the global leader in AI customer relationship management (CRM). This collaboration, supported by Appistoki, marks a significant step in RLC Residences’ digital transformation journey, all aimed at enhancing your customer experience.

A Vision for Customer Delight

Imagine a home-buying journey where every interaction is smooth, personalized, and delightful. That’s the vision driving this partnership. Chad Sotelo, Senior Vice President and Business Unit General Manager of RLC Residences, shared, “We’re committed to a customer-first approach, ensuring every encounter—from the first inquiry to long after move-in—is a delightful experience.”

Leveraging Cutting-Edge Technology

By integrating Salesforce’s powerful platform, including Data Cloud, Customer 360 applications, and Einstein AI, RLC Residences is set to revolutionize how they interact with customers. This tech-savvy approach means they can unify customer data in real-time, creating a seamless and personalized journey for homebuyers, owners, and investors.

Personalized Customer Journeys

With Salesforce’s Data Cloud, RLC Residences can harmonize structured and unstructured customer data, ensuring every interaction is tailored to your needs. Whether it’s an initial inquiry, the purchase process, or after-sales support, expect a seamless and memorable experience. By addressing pain points and anticipating needs, RLC Residences is all about enhancing customer satisfaction.

A Future-Proof Real Estate Experience

This digital transformation isn’t just about today; it’s about future-proofing the customer experience. By automating processes and integrating data, RLC Residences aims to improve service resolution times, boost customer satisfaction, and enhance brand love. They’re setting a new standard in the real estate industry, ensuring they can adapt to rising customer expectations.

Meet the Team Behind the Magic

This initiative is powered by a dynamic team. Sujith Abraham, Senior Vice President and General Manager of Salesforce ASEAN, highlighted how RLC Residences is using Salesforce’s data meshing capability to unify customer data and create personalized journeys at scale. Abhijeet Kulkarni, Co-Founder & CEO of Appistoki, expressed excitement about the innovation happening within the Salesforce ecosystem and its impact on RLC Residences.

Join the Journey

RLC Residences is embracing the future with optimism, backed by a legacy of delivering impressive residential projects. With this new partnership, they’re ready to redefine the real estate landscape and provide unparalleled value to their clients.

Stay tuned for more updates and get ready to experience a new era of home buying with RLC Residences and Salesforce!

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