#CulturePH - SM and Eye-Able® Pioneers Digital Accessibility in the Philippines
SM Cares is taking a significant step towards digital inclusivity by launching Eye-Able® on the SM Supermalls website. Starting October 21, users will experience a more accessible, user-friendly interface designed to enhance browsing for individuals with visual impairments or those requiring digital assistance. This initiative underscores SM's commitment to inclusivity and accessibility for all, ensuring that no one is left behind in the digital world.
SM Supermalls is proud to continue its efforts to make every platform, whether physical or digital, inclusive and accessible. The launch of Eye-Able® is part of the mall's ongoing initiative to support communities through SM Cares.
Eye-Able® introduces features such as text resizing, contrast adjustments, and screen readers, all designed to help users with special needs navigate the site with ease. By integrating Eye-Able®, SM Supermalls aligns with global standards, including the Web Content Accessibility Guidelines (WCAG), enhancing digital access and promoting inclusivity across its digital platform.
Eye-Able® is built upon the idea that digital accessibility is a fundamental right, ensuring that "individuals with disabilities can perceive, understand, navigate, and interact with the internet.” Through this innovative digital solution, Eye-Able® envisions "An Internet for All."
By integrating Eye-Able® into its digital offerings, SM Supermalls is not only improving how individuals interact with its website but is also joining a broader movement towards making the digital world accessible to everyone. This reflects SM's commitment to inclusivity across all its platforms, aiming to ensure that every customer, regardless of ability, can enjoy a seamless and engaging online experience.
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| Super Grannies (Senior Citizens) using Eye-Able® feature of the website to help them see the locations using a bigger font |
Eye-Able® is not only a tool for persons with disabilities (PWDs) but also benefits senior citizens and anyone who may find navigating the internet challenging. For example, “Super Grannies” (elderly users) can now easily adjust font sizes for better readability. Younger users and people with different accessibility needs will also find Eye-Able® helpful in creating a smoother and more enjoyable browsing experience.
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| SM Employees using Eye-Able® Color correction feature – proving that accessibility is for ALL |
“When we say SM Supermalls is a mall for all, we mean it in every sense—both physical and digital. We are proud to be at the forefront of this movement, breaking down barriers and making the online world accessible to everyone” said Engr. Bien Mateo, SM Cares Program Director for Disability Affairs and Senior Citizens. “We're proud advocates of digital accessibility as a fundamental right, ensuring that everyone can navigate and enjoy our online spaces with ease."
SM Cares is the corporate social responsibility arm of SM Supermalls, championing programs that focus on communities and the environment. These include initiatives for Persons with Disabilities, Senior Citizens, the Environment, Women & Breastfeeding Mothers, Children & Youth, and the SM Bike-Friendly initiative.
Experience the newly accessible SM Supermalls website beginning October 21. Visit www.smsupermalls.com to explore our commitment to creating an inclusive digital experience for everyone.
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