#CulturePH - Lenovo Named Official FIFA Technology Partner

Exciting news from Lenovo’s annual Tech World innovation event! Lenovo has been announced as the Official FIFA Technology Partner, marking a significant milestone for the multinational company. This top-tier sponsorship includes the FIFA World Cup 2026™ in Canada, Mexico, and the United States, and the FIFA Women’s World Cup 2027™ in Brazil.

Bringing Innovation to the World’s Biggest Stage

These prestigious tournaments provide the perfect platform for Lenovo to showcase its cutting-edge technology and grow its global brand among football fans. Lenovo’s suite of products, including ThinkPad laptops, tablets, Motorola mobile phones, and servers, will be integrated into the 2026 and 2027 tournaments. This technology will enhance fan experiences in stadiums and global broadcasts, improve analytics, and democratize data across all football-playing nations.

A Partnership for the Future

Lenovo Chairman and CEO Yuanqing Yang expressed his excitement: “As one of the world’s leading technology companies, we’re delighted to partner with the world’s most global and popular sport. Lenovo will be powering the largest sporting and entertainment events in human history. We’re excited that our cutting-edge technology and AI innovation will take center stage in the upcoming tournaments, demonstrating to the world the transformative power of smarter technology.”

FIFA President Gianni Infantino added, “At FIFA, we are committed to growing the game globally and making football accessible for all. We are excited to welcome Lenovo to our journey and to work with them to implement technologies, innovations, and programs that spread our sport. Data and technology combined help us to know fans better, and we will use it to create unparalleled and unforgettable fan experiences.”

A Historic Collaboration

This landmark partnership is the first between Lenovo and FIFA and builds on Lenovo’s heritage of powering technology for many flagship global sporting events. The FIFA World Cup 2026™ will feature 48 teams and be hosted by three nations for the first time in history. The FIFA Women’s World Cup 2027™ will be the tenth edition of the tournament and the first-ever to be staged in South America.

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