#TechPH - Empowering Dreams: PLDT and Smart’s Digital Training for Persons with Disabilities in Quezon City

In an inspiring move to bridge the digital divide, PLDT and Smart have teamed up with several organizations to empower persons with disabilities (PWDs) in Quezon City. Through an innovative Digital Business Basics Training (DBBT) program, 21 participants have gained valuable skills to enhance their existing businesses or kickstart new ventures.

Imagine the possibilities: a group of determined individuals, overcoming challenges and embracing new technologies to transform their lives. This eight-day training, conducted in collaboration with Adaptive Technology for Rehabilitation, Integration, and Empowerment of the Visually Impaired (ATRIEV), NORFIL Foundation, and the Quezon City Persons with Disability Affairs Office (PDAO), is a testament to the power of inclusive education.

A New Chapter in Digital Literacy

Stephanie V. Orlino, head of Stakeholder Management at PLDT and Smart, highlighted the company’s mission to provide equitable access to technology. “We hope that this initiative helped build their skills, boost their productivity, and foster their participation in the digital economy,” she said.

The DBBT program covered essential topics like social media marketing, fund sourcing, pricing, and branding. Participants also learned how to identify their target market and manage their finances effectively. One of the highlights was the introduction to Maya Business, a digital payment solution that opens up new opportunities for seamless transactions.

Stories of Transformation

The impact of this training is best captured through the stories of the participants. Take Rico Lanuza, a 57-year-old entrepreneur who believes in lifelong learning. “Even as we get older, it is still important to learn new technologies for our own growth and to improve our small businesses,” he shared.

Then there’s Joel Angelo Gavino, a 39-year-old former OFW who faced numerous hardships due to his disability. After completing the training, Joel felt empowered. “I learned various digital tools that I used to think were hard to learn. Now, I can create my own Facebook page and attract more customers to my store,” he said with a smile.

A Community Effort

Quezon City PDAO Head Deborah Dacanay expressed her gratitude for the support from PLDT and Smart. “The DBBT will be very helpful for persons with disabilities, from preparing to start their business to managing a sustainable enterprise,” she noted.

This initiative is part of PLDT and Smart’s broader Inclusion, Diversity, Equity, Advocacy through Technology (IDEATe) program. By enabling marginalized sectors to participate in the digital economy, IDEATe contributes to the United Nations Sustainable Development Goals, particularly in promoting decent work, economic growth, and reducing inequalities.

Together, these companies are making a significant impact by fostering digital literacy and empowering individuals to achieve their dreams.

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