#CulturePH - Year on TikTok 2024: A Little Creativity Sparks a Lot of Impact
TikTok has unveiled its annual year-end report, "Year on TikTok 2024," celebrating the year's most memorable trends, moments, and creators in the Philippines and around the world. This report highlights the meaningful impact these trends and creators have had both on and beyond the platform.
A Year of Creativity and Connection
In 2024, TikTok users embraced creativity in various forms, from demure fashion trends to the cheeky antics of a pygmy hippo, and the infectious dance beat of “Emergency Budots.” Filipinos, in particular, have been part of this global community, discovering new ideas, sharing passions, and inspiring change.
From record-breaking artists to reimagined recipes, best-sellers, and thriving businesses, TikTok has been a hub of joy, learning, and connection. The "Year on TikTok 2024" report revisits these memorable trends and moments, showcasing how a little bit of creativity can spark significant impact.
Empowering Filipino Brands and Businesses
TikTok has become a powerful platform for Filipino brands and businesses, helping them thrive by embracing authenticity and connecting with their communities. TikTok Shop has opened new opportunities for micro, small, and medium enterprises (MSMEs) to grow, bringing local brands and products to a wider audience and fueling economic impact across the Philippines.
One standout example is Josefina's Homemade Food (@josefinaslaing), a carinderia in Bicol that transformed its local dishes into national sensations through TikTok Shop's live selling and storytelling tools. Similarly, Alta Philippines (@altaphilippines), a Marikina-based shoe brand, has highlighted Filipino craftsmanship and created livelihood opportunities for veteran shoemakers and senior citizens through daily live streams and creative content.
Cultural Movements and Advocacy
TikTok has cemented its role as the cultural epicenter of the Filipino internet, inspiring creativity and forging communities. Creators have used TikTok to tell their unique stories and foster communities, sparking conversations about their passions.
From makeup trends led by Lenie Aycardo (@lenie_aycardo) to emerging food creator Icoy Rapadas (@icoylaa), TikTok has become a platform for Filipinos to redefine entertainment and lifestyle content. Beyond fun and creativity, TikTok has also become a space for advocacy. Creators like Arshie Larga (@Arshielife) and Kuya Kim Atienza (@kuya_kimatienza) have used the platform to raise awareness about medical issues and environmental sustainability, respectively.
Organizations like LoveYourself PH (@loveyourself_ph) have used TikTok to advocate for HIV testing services, while creators like Jax Reyes (@jaxreyes_) have made financial literacy more accessible to everyday Filipinos.
Music on TikTok: The Soundtrack of 2024
TikTok continued to dominate the music landscape in 2024, revolutionizing how new artists emerge, how songs are promoted, and how fans connect with their favorite stars. The platform has become the ultimate destination for music discovery, where a community of over a billion music fans discover, share, and express themselves through music.
In the Philippines, TikTok has been instrumental in elevating Original Pilipino Music (OPM), providing emerging talents like Lola Amour (@lolaamourmusic), Denise Julia (@denisejuliuh), Toneejay (@heytoneejay), and Maki (@clfrnia_maki) with a platform to showcase their music to a global audience.
Educational Impact
2024 marked a transformative year for educational communities on TikTok. Museums, science communicators, and teachers have used the platform to share complex topics and connect with students across the globe. Communities like #TeachersOfTikTok have fostered collaboration and continuous learning, inspiring over 5.5 million posts to date.
Celebrate Year on TikTok 2024
Join us in reliving the trends, moments, and creators that made 2024 unforgettable. Dive into the creativity and community that shaped this year on TikTok by watching the Year on TikTok Global Film. Explore the creators, stories, and movements that made this year extraordinary by searching #YearOnTikTok. Don’t miss out—be part of the global conversation, and keep the creativity flowing!
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