#CulturePH - Fragrance Trends 2025: Scents That Will Elevate Your Year
Last year, our senses were treated to a delightful array of fragrances, thanks to the rise of Fragrance TikTok and the launch of new perfume lines by fashion brands and celebrities. Gen Z embraced "smellmaxxing," layering scents to perfect their personal aroma. It's clear that scent plays a crucial role in how we present ourselves daily, boosting our confidence and enhancing our mood.
As we step into the new year, it's time to reward ourselves with fine fragrances that don't break the bank. Whether you're looking for an uplifting atmosphere, a zesty vibe, or deliciously tempting scents, we've got you covered. Here's your guide to the hottest fragrance trends of 2025:
Mood-Boosting Scents to Brighten Your Day
We all know about oxytocin, the "happy hormone" produced through activities like exercise, listening to music, or acts of kindness. But did you know certain scents can also boost your mood? This year, mood-boosting fragrances are set to be a hit. Lavender, known for its stress-relieving properties, is perfect for winding down and improving sleep quality. For a refreshing and invigorating feel, mint is your go-to. It's ideal for those days when you need to feel energetic and inspired.
Embrace Zesty Notes
If you're in the mood for something citrusy with a twist, bergamot is the scent for you. This captivating mix of fruity and spicy notes has been gaining popularity. Despite its small and bitter appearance, the bergamot orange is incredibly versatile in the fragrance world. Examples like Le Labo’s Bergamote 22 and MALIN+GOETZ Bergamot perfumes showcase its unique appeal. There's nothing like a scent that motivates you to start your day on a high note.
Deliciously Tempting Gourmand Scents
Who knew smelling like food could be so exciting? Gourmand fragrances, which evoke the scent of delicious treats, gained massive attention in 2024 and are set to become even more popular this year. According to Spate’s trend report, searches for "foodie fragrances" and "gourmand fragrances" saw significant increases. This trend is linked to nostalgia for the '90s and 2000s and reflects what today's consumers crave. Brands like D.S. & Durga have mastered this trend with scents like Pistachio and Deep Dark Vanilla.
Dreamy Floral Fragrances
Floral scents are making a comeback, with fragrance experts exploring new and imaginative combinations. There's a reason why the saying "Stop and smell the roses" exists—floral fragrances evoke a sense of comfort and nostalgia. Classic scents like Hermes Equipage Geranium, Dior Homme Intense, and Dior Sauvage Elixir are perfect examples of this timeless trend.
Hop on the Trend This 2025
Ready to find your signature scent? The AXE Fine Fragrance Collection has you covered with all four of these trending accords. Designed by legendary fragrance expert Ann Gottlieb, these scents are crafted to make you feel as good as you smell. Choose from Blue Lavender, Aqua Bergamot, or Emerald Sage, each offering a unique blend of notes to suit your vibe.
This 2025, #RepTheScent with AXE's Fine Fragrance Collection, infused with essential oils and offering up to 72-hour odor protection. Available at Watsons stores nationwide and online through Shopee, Lazada, and TikTok Shop. For more information, follow AXE on Instagram (@axe_philippines), Facebook (@AXEPhilippines), and TikTok (@axe_ph).
Comments
Post a Comment