#CulturePH - SM Mallgoers Spread Holiday Cheer with Record-Breaking 50,000 Bears of Joy Donations

This holiday season, SM mallgoers have truly outdone themselves, spreading joy and warmth to children in need by donating a record-breaking 50,000 SM Bears of Joy. In partnership with Toy Kingdom, this incredible milestone was part of a campaign where 100,000 bears were sold, thanks to the collective generosity of shoppers who came together to make the season brighter for those less fortunate.

A Heartwarming Initiative 

The SM Bears of Joy campaign, an annual initiative by SM Cares, empowers shoppers to spread holiday cheer by purchasing a pair of specially designed plush bears—one to keep and another to share. This year’s theme, “Hug-a-Mood,” introduced four charming bears: Mikah, the curious explorer; Ash, the gentle and shy friend; Bree, the spirited adventurer; and Ronnie, the creative dreamer. Each bear brought its own personality, symbolizing the warmth and joy of the season.

Making a Difference 

Beyond the impressive numbers, the true impact of this campaign lies in the ripples of care it creates. Each donated bear represents the kindness and generosity of a community united in its commitment to giving back. These simple acts of giving spread not only joy but also hope, showing that small gestures can create meaningful change across communities.

Spreading Joy Across the Country 

From SM City Urdaneta Central bringing joy to children of the Urdaneta City Social Welfare and Development Office, to SM City Puerto Princesa spreading holiday cheer in Green Island, Roxas, Palawan, and SM City Baliwag visiting the Dumagat Tribe, the Bears of Joy campaign has touched countless lives. SM City Roxas also delivered smiles and cuddles to children in Lawa-An Integrated School, making the season truly special.

Creating Special Memories 

This initiative reminds us that the holidays are a time to create special memories, especially for children who may not always feel the season’s merriness. Through the unwavering compassion of SM shoppers, the Bears of Joy initiative delivered smiles, warmth, and a powerful message of love to children nationwide.

Thank You, SM Shoppers! 

Pure joy captured in a single moment—thank you to SM Supermalls shoppers for making this holiday season extra special for these kids. Sharing warmth, kindness, and holiday cheer, one Bear of Joy at a time, SM mallgoers have shown how kindness creates unforgettable memories this season.

To learn more about these programs, visit www.smsupermalls.com/smcares.

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