#CulturePH - Jollibee Shines Bright at the 60th Anvil Awards!
We have some exciting news to share! Jollibee, the Philippines' beloved fast food chain, has once again proven its excellence by bagging four Silver Anvil Awards at the prestigious 60th Anvil Awards Gabi ng Parangal. Held at the Fiesta Pavilion of The Manila Hotel, this event celebrated the best in public relations programs and tools, and Jollibee stood out with its heartwarming and innovative campaigns.
The Winning Campaigns
Jollibee JoyZone
In the PR Tools – Multimedia category, Jollibee's JoyZone initiative took home a Silver Anvil. This campaign set a new standard for immersive brand engagement by transforming customers' smiles into store purchase discounts. Using augmented reality (AR), JoyZone created meaningful digital interactions that perfectly captured Jollibee's fun and playful spirit.
Share the Joy of Love: My Kwentong Jollibee Valentine’s Day 2024
Winning in the PR Programs – Best Use of Social Media category, the My Kwentong Jollibee Valentine’s Day films, "30 Dates" and "To Love Again," resonated deeply with audiences. These real-life stories sparked meaningful conversations about relationships and the joy that love brings, achieving millions of views and heartfelt engagements.
Nanay ng Bayan: My Kwentong Jollibee Mother’s Day 2024
Also winning in the PR Programs – Best Use of Social Media category, the "Nanay ng Bayan" campaign celebrated the unconditional love and selflessness of mothers. This heartwarming film encouraged audiences to share their own stories of maternal love, achieving significant social media engagement and leaving a lasting impact.
Jollibee’s Generation Joy Fixed Creators Program
In the PR Programs – Best Use of Influencer Marketing category, Jollibee's Generation Joy Fixed Creators Program shone brightly. This initiative tapped into the power of 20 top-tier content creators from various sectors, fostering genuine connections between the brand and its audience through authentic storytelling and creative freedom.
A Commitment to Joy and Innovation
“These recognitions at the Anvil Awards are further proof of Jollibee’s continued commitment to creating campaigns and initiatives that not only celebrate Filipino culture but also touch lives and bring people together,” said Dorothy Dee-Ching, VP-Marketing of Jollibee Philippines. From heartfelt content to innovative activations, Jollibee's award-winning campaigns reflect its dedication to spreading joy and meaningful engagement with customers.
Dubbed the “Oscars” of Philippine public relations, the Anvil Awards honor outstanding PR programs, tools, and practitioners in the country. Organized annually by the Public Relations Society of the Philippines (PRSP), these awards celebrate campaigns that set benchmarks in excellence and creativity.
From the emotional resonance of My Kwentong Jollibee to the digital innovation of JoyZone and Generation Joy, Jollibee continues to blend tradition with modernity, touching hearts through timeless stories and cutting-edge strategies.
Stay updated with all the latest from Jollibee by liking their Facebook page, subscribing to Jollibee Philippines on YouTube, and following @jollibee on X, Instagram, and TikTok.
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