#TechPH - Samsung’s The Frame Turns Legazpi Underpass into an Art Gallery with 'Fotomoto: Beneath the Streets'

Imagine strolling through the bustling Legazpi Underpass in Makati City and suddenly finding yourself in an art gallery. Thanks to Samsung and Fotomoto PH, this vision has become a reality with the exhibit 'Fotomoto: Beneath the Streets,' part of the 10 Days of Art 2025. Running until February 23, 2025, this unique exhibition transforms the underpass into a stunning digital gallery, showcasing the works of talented Filipino photographers on Samsung’s The Frame TVs.


A Fusion of Art and Technology

Samsung, the global leader in TV technology, has partnered with Fotomoto PH, an organization of visionary local photographers and artists, to bring this immersive experience to life. The Frame, Samsung’s gallery-worthy lifestyle TV, serves as the perfect canvas for this exhibit, allowing passersby to experience Philippine photography as if they were viewing prints in a high-end gallery.

The Frame: Redefining Home Entertainment

The Frame is designed to deliver an artistic and aesthetic experience like no other. Its Premium Matte Display with Anti-Reflection technology ensures every image is seen with incredible detail and reduced glare. With customizable orientation, users can showcase artwork in both vertical and horizontal formats, whether wall-mounted or on a tabletop. Subscribers to Samsung’s Art Store have access to an extensive collection of works by artists like Van Gogh and Monet, which can transform The Frame from a high-performance QLED TV into an elegant art display when turned off. The customizable frame bezels allow The Frame to blend seamlessly into any space.

Elevating Fotomoto’s Exhibit

With The Frame, Fotomoto’s exhibit preserves the authenticity of each photograph, displaying it in lifelike detail. This collaboration underscores Samsung’s commitment to redefining how people experience visual storytelling, whether in public spaces or the comfort of their own homes.


Bringing Art to Public Spaces

By transforming the Legazpi Underpass into a curated digital exhibit, Samsung continues to push the boundaries of where and how art can be experienced. This initiative is part of Samsung’s global efforts to highlight art through technology, following exhibits in Basel, Switzerland, and partnerships with renowned institutions like New York’s The Metropolitan Museum of Art and The Museum of Modern Art. Through these partnerships, Samsung is making world-class art more accessible to audiences worldwide.

Experience It Yourself

Don’t miss the chance to experience The Frame firsthand at 'Fotomoto: Beneath the Streets,' free to the public at the Legazpi Underpass in Makati City from February 13 to 23. For more information about Samsung's world-leading TV technology, visit samsung.com/ph or any of Samsung’s authorized dealers nationwide.



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