#CulturePH - Experience the Magic of Water at the GROHE Aqua Gallery During Milan Design Week 2025
If you're planning to visit Milan Design Week 2025, there's one exhibition you absolutely cannot miss – the GROHE Aqua Gallery. GROHE, a leading global brand for complete bathroom solutions and kitchen fittings, is returning to Milan Design Week with a new immersive experience in one of Milan’s most historic locations: The Garden Senato. Let me take you on a journey through what you can expect at this stunning exhibition.
A Blend of History and Contemporary Design
Located at Via Senato 14 in Milan’s fashion district, the Garden Senato is a venue that beautifully blends historical charm with contemporary design. It's the perfect setting for cultural events and exhibitions, making it an ideal venue for the GROHE Aqua Gallery. Following the success of last year's Red Dot “Best of the Best” awarded GROHE SPA installation at the Palazzo Reale, GROHE is set to transform the Garden Senato into an immersive exhibition space from April 8-13.
Pure Joy of Water
Guided by GROHE’s brand purpose of "Pure Joy of Water" and Fuorisalone 2025’s theme of "Connected Worlds," the GROHE Aqua Gallery offers compelling insights into the innovation, design, and development of GROHE products. Patrick Speck, Leader, LIXIL Global Design EMENA, explains that the exhibition showcases GROHE products as both efficient objects (Function) and crafted artifacts (Form) that deliver meaningful water experiences (Impact). Visitors can explore how these products create a bridge between humans, water, and the environment.
A Unique Gallery Experience
The GROHE Aqua Gallery is conceived by the in-house LIXIL Global Design and Brand Identity team, seamlessly blending indoor and outdoor elements. Nestled within the secluded garden is an Aqua Atelier space for reflection and the creation of an Aqua Poem. More than just a place for refreshment, the adjacent Aqua Bar serves as a powerful statement on sustainability. Constructed from recycled bottles, it highlights the environmental impact of single-use plastics and the growing issue of water pollution. GROHE offers tangible solutions to tackle plastic pollution, such as advanced water filtration systems that reduce the need for disposable plastic bottles.
Discovering the GROHE Aqua Gallery
Architects, designers, and visitors can experience the installation firsthand at the Garden Senato from April 8-13, 2025. The installation will be open to the public on the following dates:
- April 8/9 from 10:00am-7:00pm CET
- April 10 from 10:00am-4:00pm CET
- April 11/12 from 10:00am-9:00pm CET
- April 13 from 10:00am-6:00pm CET
- On April 7, the installation will be exclusively open to media from 11am-6pm CET.
A Commitment to Sustainability
GROHE’s commitment to sustainability is evident throughout the Aqua Gallery. The brand’s dedication to ecological water enjoyment is reflected in its efforts to reduce plastic pollution and promote water conservation. By integrating thoughtful design with environmental responsibility, GROHE continues to shape a more sustainable future.
So, if you're heading to Milan Design Week 2025, make sure to visit the GROHE Aqua Gallery at the Garden Senato. It's an experience that beautifully combines design, functionality, and sustainability, offering a unique perspective on the pure joy of water. See you there!
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