#TechPH - HONOR Unveils Transformative AI Plan at MWC 2025

Big news from the Mobile World Congress (MWC) 2025! Global technology brand HONOR has just unveiled its groundbreaking HONOR ALPHA PLAN, marking a significant step in their journey from a smartphone maker to a global leader in AI device ecosystems. This milestone is set to revolutionize the AI era with innovation and excellence.

Introducing the HONOR ALPHA PLAN

The HONOR ALPHA PLAN is a bold initiative that includes a USD 10 billion+ AI investment strategy and a commitment to provide seven years of Android OS and security updates for its HONOR Magic series. These efforts highlight HONOR’s dedication to creating an open, value-sharing AI ecosystem and setting new standards in long-term software support.

James Li, CEO of HONOR, shared, “AI is the future, and HONOR is ready to embrace it with cutting-edge innovation and collaboration. Through the HONOR ALPHA PLAN, we aim to empower individuals and industries to realize their full potential in the intelligent world.”

A Royal Endorsement of Innovation

HONOR’s AI advancements caught the eye of notable figures at MWC 2025, including King Felipe VI of Spain. The King praised HONOR’s AI Deepfake Detection technology for its potential to protect users against digital threats, addressing the growing concerns of online identity fraud fueled by AI-generated filters.

Accompanied by Diana Morán, Spain’s Minister of Science and Innovation, King Felipe VI also explored HONOR’s revolutionary AI Agent, the world’s first GUI-based personal mobile AI assistant. A live demonstration showcased its ability to seamlessly interact with third-party applications and perform advanced tasks, such as booking restaurants via voice commands. The King commended HONOR’s commitment to creating practical and user-friendly AI solutions.

Recognized for Excellence

HONOR’s innovations earned over 50 media awards at MWC 2025 for their outstanding technological advancements and products. Highlights include:

HONOR Watch 5 Ultra: Named “Best Smartwatch” by TechRadar for its titanium shell, 1.5-inch AMOLED screen, and 15-day battery life.

HONOR Pad V9: Praised for its sleek design, AI-infused user interface, and powerful performance by Android Authority and Tom’s Guide.

HONOR Earbuds Open: Awarded “Best Earbuds” by TechRadar for exceptional sound quality, AI live translation, active noise cancellation, and comfort.

HONOR MagicBook Pro 14: Celebrated for its OLED display, powerful processors, and sleek design, making it an ideal choice for professionals.

With the HONOR ALPHA PLAN, the company reaffirms its vision of becoming a leader in the global AI race. By investing in transformative technologies and long-term customer support, HONOR continues to redefine the role of AI in everyday life, empowering users and industries worldwide.

For more information and exciting announcements, visit HONOR’s website or follow them on Facebook, Instagram, and TikTok Shop.

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