#CulturePH - LBC Express and Pancake PH Team Up to Empower Filipino Sellers

Filipino online sellers are getting a major boost as LBC Express partners with Pancake PH to streamline and enhance the management of online businesses. This collaboration combines LBC’s trusted logistics services with Pancake’s user-friendly selling platform, providing better support for Micro, Small, and Medium Enterprises (MSMEs) across the country.

The partnership was officially launched during the event "Level Up: Empowering the Future of eCommerce for Online Sellers," held on April 24 at One Esplanade in Pasay City. Over 250 online sellers and influencers gathered to learn, network, and explore growth opportunities. Key sessions covered digital marketing trends, AI in eCommerce, and strategies for reaching international markets, featuring speakers from both the Philippines and Vietnam.

Jerome Santos, Senior Vice President of LBC Business Solutions, emphasized, “We’ve always believed in the incredible potential of Filipino MSMEs. Through our partnership with Pancake, we're making logistics simpler and providing sellers with the peace of mind that every delivery is in safe hands.”

Pham Dong, Business Development Manager at Pancake PH, added, “Our mission is to simplify selling through technology. With LBC’s powerful delivery network behind us, sellers can now focus more on growing their businesses rather than worrying about logistics.”

As online selling becomes increasingly complex with the rise of multi-platform selling and growing customer demands, this partnership offers a seamless solution from order management to shipping, all in one place. More than a business collaboration, both Pancake and LBC see this partnership as a way to uplift Filipino MSMEs, which make up 99.6% of businesses in the Philippines. By combining smart technology and reliable delivery, they aim to empower even the smallest home-based sellers to grow and thrive.

“This is only the beginning,” Santos said. “Our goal is to help entrepreneurs evolve from one-person shops into thriving enterprises. When they win, we all win.”

Pancake PH echoed this vision, highlighting that every new feature and partnership is designed to give sellers an edge in today’s competitive digital market. With Pancake’s intuitive system and LBC’s nationwide reach, Filipino online sellers can better focus on building their network and growing their brand. This partnership marks a major step forward in helping sellers thrive in the digital economy.

Ready to level up your business? Sign up now with Pancake PH and LBC. New users who sign up on or before May 15, 2025 will receive free shipping on their first batch of bookings.

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